Posted on: 21 September 2015
If most of your sales come from your web page, you are going to need to make sure that this page is ranked highly by every search algorithm possible. One way to improve your ranking is to use search engine optimization, or SEO, to tailor your page specifically so that it is indexed well and that your site is on the front page of the search results, increasing the likelihood that people will click on your link. Here are some SEO techniques that you need to start on today.
1. Hire Someone to Make Your Page Responsive
First, you are going to need to hire a web developer to make your website responsive, if it's not responsive already. This means that when someone views your page on a smaller screen, such as a phone or a tablet, that the page changes its order so that it looks just as good on the smaller screen as it does on the screen of a laptop. This will increase the number of people who are willing to access the page from their phones, which increases the overall number of people who will regularly access the page. Search engines will take note of this natural increase in traffic and rank your page more highly.
2. Reduce Load Time
While your web developer is still in the office, you are going to want to ask him or her to reduce the load time of each page. This could mean compressing your images differently so that they are smaller without being lower quality. It could also mean reorganizing the page items so that the least important or hidden parts of a page load last, so that it appears that the page loads immediately. By reducing load times, you reduce the number of people who click on your link, watch it load for a second or two, and then lose interest. This will increase your traffic to your page and allow you to be rated more highly.
3. Announce New Information or Articles On Other Platforms
Every time you release new content or perform a major update to your site, you are going to want to announce it on all social media channels and other platforms that you might control with a link to the site. This will allow people to travel directly to your site and increase the overall interest in the changes, driving up the traffic numbers. Even if you sell hydraulic valves and have a new article about their usage in a very specific industry, announce it on social media. At least a few people will likely be interested, and it doesn't cost you anything.Share